!Content™Mozaik's solution is pronounced "iContent", spelled with the letter "i" upside-down because we truly believe that our technology is turning content consumption and advertising on their heads! !Content seamlessly connects Consumers with Advertisers and Retailers through interactive content, and consists of a content metaloger, a self-loading consumer applet, and an E-commerce and Analytics back-end engine. Under the hood, Mozaik has engineered the most robust and advanced technology on the market today: a highly scalable database architecture, advanced compression and streaming technology, and highly sophisticated object identification and tracking algorithms. On top of that, Mozaik has made video fully searchable! In fact, Mozaik has been referred to by a number of hi-tech insiders as "the Google of video search". Key FeaturesBlu-search™Remember those VCR days where all you could do was fast-forward and rewind, in the hopes that you'll land somewhere near the scene you had in mind - give or take 20 minutes? Now imagine you could do this: instantly access that one scene where Mike Myers had a 30-second cameo appearance? Or find out who designed that necklace worn by Angelina Jolie in her latest movie, and how much it costs? Mozaik's Blu-search™ does all of that, and more! Based on the most advanced object recognition and pattern tracking algorithms, coupled with a rock-solid quality assurance process, Mozaik's Blu-search technology enables video producers to make their work fully searchable - from the living-room couch and on the Web. From their Blu-ray player, viewers can locate any item in the video through a simple and intuitive graphical user interface, by navigating a grid of visual icons categorized by Locations, Items, People, Services and Soundtracks (LIPSS™). In the near future, Mozaik will make this feature available via the Web as well. In addition to visual navigation, Mozaik will provide a text-based front-end to its search engine, enabling more complex queries across all !Content-enabled videos. Ads-On-Demand™Ads-on-Demand™, Mozaik's solution for non-intrusive advertising, not only preserves the artistic integrity of movies, but fully embraces consumers' viewing preferences as well. Because consumers are increasingly avoiding pushed advertisements - blame it on TiVo, media fragmentation or multitasking, advertisers' return on invested Ad dollars is under serious attack. As a result, brand owners have embraced Product Placement as a strategic component of their advertising strategy to trigger consumers' shopping impulses. And that's where Mozaik comes in: through the coupling of Product Placement with Ads-On-Demand™, consumers can now engage with their favorite brands by pulling information about products they are interested in onto their screen. At this precise moment, the Ad has become relevant information and is no longer perceived as intrusive. The advertiser's and the consumer's interests have been completely aligned, and as a result, the advertiser is now in the unique position to instantly engage with the viewer and turn queries into purchases. Mozaik offers brand owners and advertisers four interactive ad formats to leverage their product placements and make them dynamic, and measure ad effectiveness and brand performance AnalyticsMozaik's advanced analytics engine tracks viewer preferences and habits, without compromising the viewer's privacy. PlatformsBlu-ray, iPhone and iPad today, to be followed by IPTV, Internet-enabled TVs and various mobile devices. |